Market Research
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Take a hard look at changes in the overall market. How has the landscape changed during the “Great Recession”? Now that we have seen such major industry consolidation, where exactly do you fit in? Where can you best compete? What is the size of your total market? Your applicable market? Your market share? What is your market share goal? How do you get there? What does it take? Do you plan for capital expenditures? What equipment do you want vs. what you must have to grow and compete? |
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