Recomended Reading
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RBBA’s Top Ten Recommended List of Business Books to Help Today’s Savvy Business Owner:

  • Inbound Marketing by Brian Halligan – Using Google, Social Media and Blogs.
  • Empowered by Josh Bernoff and Ted Schaldler – Explains how to transform your company by unleashing the mighty force of highly empowered and resourceful operatives.
  • The World is Flat by Milton Friedman – The Chinese are for real. Learn how to it exploded and how to deal with it.
  • Good to Great: Why some companies make the leap…and others don’t. by Jim Collins.
  • After-Shock: The Next Great Economy and America’s Future.By Robert B. Reich.
  • Keep Swinging by Jay Meyers. Lessons from an Inc. 500 company on overcoming adversity and achieving.
  • The 7 Habits of Highly Effective People by Stephen R. Covey. An oldie but goodie – must read. (For CEO’s, I especially recommend the chapter on being a more effective listener!).
  • All of Tom Peters Books. – Managing by Chaos is my favorite.
  • JACK (Straight from the Gut). By Jack Welch (former CEO of GE). You may not like the man, but he was a true leader!
  • 14 Steps to Quality Management by Dr. Deming. Read (or re-read) the book that launched the Quality Movement in America. Get an understanding what quality really means!
 
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